Strategies For Managing Change - Your Communication Strategy - Say What You Mean And Mean What You

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What advice a consequence of feedback?

- what exactly are the objectives?

- How much information will be supplied, messages?

- What mechanisms will probably be employed

The key MENTAL questions that your communication strategy must address

Kotter exemplifies this the anecdote of Martin Luther King who didn't stand up before the Lincoln Memorial and say: "I have an excellent strategy" and exemplify it with 10 good reasons why it was a great strategy.

William Bridges focuses around the emotional and psychological impact and aspect of the change - and introduces these 3 easy questions:

to the drivers making it crucial

(1) what's changing? Bridges offers the next guidance - the change leader's communicating statement must:- Clearly express the change leader's understanding and goal

- "Sell the situation before you try and market the alternative."

(2) What will really be distinct due to the change?

(3) who is planning to lose what? Bridges maintains the situational changes aren't as difficult for businesses to make as the people impacted by the change's psychological transitions. Transition management is all about seeing the specific situation through the opinion of another guy. It truly is an outlook based on empathy. It's management and communicating process that affirms and recognises people's realities and works with them to bring them. Failure to do that, on the part of change leaders, as well as a denial of the losses and "lettings go" that individuals are faced with, sows the seeds of mistrust.

5 guiding principles of a good change management communication strategy

So, in summary the 5 guiding principles of an excellent change management communication strategy are as follows:

- Resonance of message - the emotional tone and delivery of the message

- Precise targeting - to reach the right individuals together with the correct message

- Timing schedule - to reach timely targeting

- Feedback procedure - to ensure two way communication that is genuine

Failure reasons varied and in change management are many. But one thing is painfully clear.



The root cause is a lack of communication and also lack of clarity. That is what a Programme Management based method of change is really all IC campaigns about and why it so significant.

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